Bernard Baruch first applies the term "Cold War" to describe the relationship between the United States and the Soviet Union.

Bernard Mannes Baruch (August 19, 1870 – June 20, 1965) was an American financier and statesman.

According to historian Thomas A. Krueger:

For half a century Bernard Baruch was one of the country's richest and most powerful men. A great speculator, public official, presidential counselor, political benefactor, and indefatigable almoner, his public life provides a clear view of the inner workings of the American political system.After amassing a fortune on the New York Stock Exchange, he impressed President Woodrow Wilson by managing the nation's economic mobilization in World War I as chairman of the War Industries Board. He advised Wilson during the Paris Peace Conference. He made another fortune in the postwar bull market, but foresaw the Wall Street crash and sold out well in advance. In World War II, he became a close advisor to President Roosevelt on the role of industry in war supply, and he was credited with greatly shortening the production time for tanks and aircraft. Later he helped to develop rehabilitation programs for injured servicemen. In 1946 he was the United States representative to the United Nations Atomic Energy Commission (UNAEC), though his Baruch Plan for international control of atomic energy was rejected by the Soviet Union.