Rodney Greenblat, American painter and graphic designer
PaRappa Rappa (パラッパラッパー), or simply PaRappa, is a character created by Japanese musician Masaya Matsuura and American artist Rodney Greenblat. PaRappa first appears as the title character of the 1996 rhythm video game PaRappa the Rapper, developed by NanaOn-Sha for Sony Interactive Entertainment's PlayStation console.
Within the series, PaRappa is depicted as a paper-thin two-dimensional anthropomorphic dog with wholesome personality traits and is enthusiastic about rap music. Matsuura came up with the character's musical style and cut-out visual concept, whereas Greenblat is responsible for the character's final appearance and art style, which is similar to his prior children's books and CD-ROM projects.
After 1996's PaRappa the Rapper met with significant commercial success and critical acclaim, PaRappa was for a time considered to be a mascot for the then-fledging PlayStation brand in its native Japan. PaRappa's popularity spawned a short-lived media franchise that included the 2001 sequel PaRappa the Rapper 2, the 1999 spin-off title Um Jammer Lammy, and a number of media adaptations outside of video games. The character is generally well received by critics in retrospective assessments and is often cited as one of the most memorable video game characters associated with the PlayStation brand.