Births on August 29

Jacques Bouchard

Born on August 29, 1930

Jacques Bouchard, Canadian businessman (d. 2006)

Jacques Bouchard, (August 29, 1930 – May 29, 2006) was a Canadian advertising executive and author. He was one of the founders of Quebec's first French creative advertising agency, BCP, and a pioneer in French-language advertising.

He is mostly known for having written Les 36 cordes sensibles des Québécois, a book where he identifies thirty-six cultural traits of the Québécois which may be used in advertisement. He also co-founded advertising agency BCP in 1959, from which he retired in 1984 after passing on presidency to Yves Gougoux.

In 1999, he was made a Member of the Order of Canada. In 2002, he was made a Knight (Chevalier) of the National Order of Quebec.Bouchard died of cancer on May 29, 2006. Following his death, his wife Caroline Bouchard established the Foundation Jacques-Bouchard, which assists severely ill patients spend their last days at home.

References

Jacques Bouchard

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Events on 1930

12 Mar

Salt March
Mahatma Gandhi begins the Salt March, a 200-mile march to the sea to protest the British monopoly on salt in India
6 Apr

Salt Satyagraha
Gandhi raises a lump of mud and salt and declares, "With this, I am shaking the foundations of the British Empire," beginning the Salt Satyagraha.
7 Jul

Hoover Dam
Industrialist Henry J. Kaiser begins construction of Boulder Dam (now known as Hoover Dam).
6 Sep

Hipólito Yrigoyen
Democratically elected Argentine president Hipólito Yrigoyen is deposed in a military coup.
24 Oct

Getúlio Vargas
A bloodless coup d'état in Brazil ousts Washington Luís Pereira de Sousa, the last President of the First Republic. Getúlio Vargas is then installed as "provisional president".

Births on August 29

Jacques Bouchard

Born on August 29, 1930

References

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Events on 1930

Salt March

Salt Satyagraha

Hoover Dam

Hipólito Yrigoyen

Getúlio Vargas