Robert Worcester, American businessman and academic, founded MORI
Sir Robert Milton Worcester, KBE, DL (born 21 December 1933) is an American-born British pollster who is the founder of MORI (Market & Opinion Research International Ltd.) and a member and contributor to many voluntary organisations. He is a well-known figure in British public opinion research and political circles and as a media commentator, especially about voting intentions in British and American elections.