Leonard Shoen, founder of U-Haul Corp. (d. 1999)

Leonard Samuel Shoen (February 29, 1916 – October 4, 1999) was an American entrepreneur who founded the U-Haul truck and trailer organization in Ridgefield, Washington. After growing up in the farm belt during the Great Depression, he envisioned the market for rental vehicles for families who wished to avoid the expense of professional transfer and storage companies and move around the country.