British Satellite Broadcasting and Sky Television plc merge to form BSkyB as a result of massive losses.

Sky Television plc was a public limited company which operated a nine-channel satellite television service, launched by Rupert Murdoch's News International on 5 February 1989. Sky Television and its rival British Satellite Broadcasting suffered large financial losses, and merged on 2 November 1990 to form British Sky Broadcasting. A programming merger took effect on 1 December 1990.

British Satellite Broadcasting (BSB) was a television company, headquartered in London, that provided direct broadcast satellite television services to the United Kingdom. They started broadcasting on 25 March 1990. The company was merged with Sky Television plc on 2 November 1990 to form British Sky Broadcasting.