Nobuhiko Takada, Japanese mixed martial artist and wrestler, founded Hustle
Nobuhiko Takada (Japanese: 高田伸彦, ring name: 高田 延彦) (born April 12, 1962) is a Japanese former mixed martial artist, retired professional wrestler, actor, and writer. He competed in New Japan Pro-Wrestling (NJPW), Universal Wrestling Federation (UWF) and the Union of Wrestling Forces International (UWFI) in the 1980s and 1990s, becoming one of the highest figures of the "shoot-style" movement.

Takada later turned to mixed martial arts (MMA) where, despite his controversial match fixing ventures and lack of competitive success, he was credited with the existence and development of global MMA promotion Pride Fighting Championships, in which he worked as an executive after his retirement from active competition until its closure. He also founded and starred at the sports entertainment professional wrestling promotion Hustle from 2004 to 2008, and currently works as an executive for the Rizin Fighting Federation.