Rich Piana, American bodybuilder (b. 1971)
Richard Eugene Piana (September 26, 1970 – August 25, 2017) was an American professional bodybuilder, businessman, and YouTuber. He won the National Physique Committee (NPC) Mr. Teen California title in 1989, NPC Mr. California in 1998, and National Physique Committee (NPC) competitions in 2003 and 2009.Piana was popular in the weightlifting community for his bodybuilding achievements, openness about steroid use in bodybuilding and its associated consequences, and over-the-top extroverted personality. He maintained a successful YouTube channel which featured motivational speaking, personal life stories, exercise montages, special guest appearances, and insights into his daily life. In his videos, he often spoke of the mentality and drive of "the 5%", which he said is the percentage of people who are willing to do whatever it takes to achieve their goals. Piana openly discussed using anabolic steroids and hormones, including Trenbolone.In August 2017, at the age of 46, Piana collapsed and spent two weeks in a coma before dying. According to his autopsy report, both his heart and liver weighed twice the average amount for an adult male; it was also noted that he had "mild atherosclerotic disease". However, the autopsy report was ultimately inconclusive on the cause and manner of his death due to the hospital's disposal of all toxicology specimens.