A launch pad is an above-ground facility from which a rocket-powered missile or space vehicle is vertically launched. The term launch pad can be used to describe just the central launch platform (mobile launcher platform), or the entire complex (launch complex). The entire complex will include a launch mount or launch platform to physically support the vehicle, a service structure with umbilicals, and the infrastructure required to provide propellants, cryogenic fluids, electrical power, communications, telemetry, rocket assembly, payload processing, storage facilities for propellants and gases, equipment, access roads, and drainage.

Most launch pads include fixed service structures to provide one or more access platforms to assemble, inspect, and maintain the vehicle and to allow access to the spacecraft, including the loading of crew. The pad may contain a flame deflection structure to prevent the intense heat of the rocket exhaust from damaging the vehicle or pad structures, and a sound suppression system spraying large quantities of water may be employed. The pad may also be protected by lightning arresters. A spaceport typically includes multiple launch complexes and other supporting infrastructure.

A launch pad is distinct from a missile launch facility (or missile silo or missile complex), which also launches a missile vertically but is located underground in order to help harden it against enemy attack.

The launch complex for liquid fueled rockets often has extensive ground support equipment including propellant tanks and plumbing to fill the rocket before launch. Cryogenic propellants (liquid oxygen oxidizer, and liquid hydrogen or liquid methane fuel) need to be continuously topped off (i.e., boil-off replaced) during the launch sequence (countdown), as the vehicle awaits liftoff. This becomes particularly important as complex sequences may be interrupted by planned or unplanned holds to fix problems.

Most rockets need to be supported and held down for a few seconds after ignition while the engines build up to full thrust. The vehicle is commonly held on the pad by hold-down arms or explosive bolts, which are triggered when the vehicle is stable and ready to fly, at which point all umbilical connections with the pad are released.

Project Vanguard was a program managed by the United States Navy Naval Research Laboratory (NRL), which intended to launch the first artificial satellite into low Earth orbit using a Vanguard rocket. as the launch vehicle from Cape Canaveral Missile Annex, Florida.

In response to the launch of Sputnik 1 on 4 October 1957, the U.S. restarted the Explorer program, which had been proposed earlier by the Army Ballistic Missile Agency (ABMA). Privately, however, the Central Intelligence Agency (CIA) and President Dwight D. Eisenhower were aware of progress being made by the Soviets on Sputnik from secret spy plane imagery. Together with the Jet Propulsion Laboratory (JPL), ABMA built Explorer 1 and launched it on 1 February 1958 (UTC). Before work was completed, however, the Soviet Union launched a second satellite, Sputnik 2, on 3 November 1957. Meanwhile, the spectacular televised failure of Vanguard TV3 on 6 December 1957, deepened American dismay over the country's position in the Space Race.

On 17 March 1958, Vanguard 1 became the second artificial satellite successfully placed in a low Earth orbit by the United States. It was the first solar-powered satellite. Just 15.2 cm (6.0 in) in diameter and weighing 1.4 kg (3.1 lb), Vanguard 1 was described by then-Soviet Premier Nikita Khrushchev as, "The grapefruit satellite". Vanguard 1, and the upper stage of its launch vehicle, are the oldest artificial satellites still in space, as Vanguard's predecessors, Sputnik 1, Sputnik 2, and Explorer 1, have decayed from orbit.