Markus Persson, Swedish game designer, founded Mojang
Markus Alexej Persson (Swedish: [ˈmǎrkɵs ˈpæ̌ːʂɔn] (listen); born 1 June 1979), also known as Notch, is a Swedish video game programmer and designer. He is best known for creating the sandbox video game Minecraft and for founding the video game company Mojang in 2009.

Persson's principal venture for founding Mojang was Minecraft which gained popularity and support since its tech demo in 2009. Since then, he has gained significant notability within the video game industry, winning multiple awards and establishing relations with the industry's figureheads. He retained his position as the lead designer of Minecraft until the game's official launch in 2011, after which he transferred creative authority to Jens Bergensten. He had continued to work on Minecraft until he left Mojang in November 2014, after its acquisition by Microsoft for $2.5 billion. Microsoft eventually dissociated from Persson following controversial comments regarding topics such as race and gender on his Twitter account.