Rui Costa, Portuguese footballer
Rui Manuel César Costa OIH (Portuguese pronunciation: [ʁuj ˈkɔʃtɐ]; born 29 March 1972) is a Portuguese former professional footballer who is the 34th president of sports club S.L. Benfica. He also succeeded Luís Filipe Vieira as president of the club's SAD board of directors.

Regarded as one of the best midfielders in world football and one of Portugal's best players in recent history, Costa usually played as an attacking midfielder and was particular known for his excellent technique, playmaking ability, and eye for goal from midfield. In 2004, he was named by Pelé in the FIFA 100 as one of the 125 greatest living football players.Nicknamed "The Maestro" and "Il Musagete", Costa spent the majority of his career with Benfica in Portugal and Fiorentina and AC Milan in Italy. In a top-flight career spanning 17 years, he won several trophies, including one Primeira Liga title, one Taça de Portugal, one Serie A title, three Coppa Italia, one UEFA Champions League and one UEFA Super Cup. A Portuguese international, he amassed 94 caps and scored 26 goals for A Seleção and represented the country in three UEFA European Championships and one FIFA World Cup.