The North American International Toy Fair (formerly the American International Toy Fair and also known as Toy Fair New York) is an annual toy industry trade show held in mid-February in New York City's Jacob K. Javits Convention Center and at toy showrooms around the city. The event is open to the toy trade only toy industry professionals, retailers, and press representatives. It is produced by The Toy Association. Toy Fair New York's promoters describe it as the largest toy trade show in the Western hemisphere.



Barbie is a fashion doll manufactured by the American toy company Mattel, Inc. and launched in March 1959. American businesswoman Ruth Handler is credited with the creation of the doll using a German doll called Bild Lilli as her inspiration.

Barbie is the figurehead of a brand of Mattel dolls and accessories, including other family members and collectible dolls. Barbie has been an important part of the toy fashion doll market for over sixty years, and has been the subject of numerous controversies and lawsuits, often involving parodies of the doll and her lifestyle. Mattel has sold over a billion Barbie dolls, making it the company's largest and most profitable line.The Barbie doll brand has expanded into a media franchise, including a long-running series of animated films that began in 2001. From 2002 to 2017, the films were aired regularly on the Nickelodeon cable channel.Barbie and her boyfriend Ken have been described as two most popular dolls in the world. The doll has transformed the toy business in affluent communities worldwide by becoming a vehicle for the sale of related merchandise (accessories, clothes, friends of Barbie, etc.). Writing for Journal of Popular Culture in 1977, Don Richard Cox noted that Barbie has a significant impact on social values by conveying characteristics of female independence, and with her multitude of accessories, an idealized upscale life-style that can be shared with affluent friends.Sales of Barbie dolls started to decline sharply from 2014 to 2016. In 2020, Mattel sold $1.35 billion worth of Barbie dolls and accessories and this was their best sales growth in two decades. This is an increase from the $950 million the brand sold during 2017.