The Hulk is a fictional superhero appearing in publications by the American publisher Marvel Comics. Created by writer Stan Lee and artist Jack Kirby, the character first appeared in the debut issue of The Incredible Hulk (May 1962). In his comic book appearances, the character, who has dissociative identity disorder (DID), is primarily represented by the alter Hulk, a green-skinned, hulking and muscular humanoid possessing a limitless degree of physical strength, and the alter Dr. Robert Bruce Banner, a physically weak, socially withdrawn, and emotionally reserved physicist, both of whom typically resent each other.

Following his accidental exposure to gamma rays while saving the life of Rick Jones during the detonation of an experimental bomb, Banner is physically transformed into the Hulk when subjected to emotional stress, at or against his will. This transformation often leads to destructive rampages and to conflicts that complicate Banner's civilian life. The Hulk's level of strength is normally conveyed as proportionate to his level of anger. Commonly portrayed as a raging savage, the Hulk has been represented with other alters, from a mindless, destructive force (War), to a brilliant warrior (World-Breaker), a self-hating protector (the Devil/Immortal), a genius scientist in his own right (Doc Green), and a gangster (Joe Fixit). It is later revealed Banner's DID formed from being abused by his father Brian as a child and that the alters known as Fixit and the Devil/Immortal Hulk originally manifested during his childhood, with a malevolent identity embodying his guilt, shame, and regret towards his father (based on him) manifesting as the Guilt.

Despite both Hulk and Banner's desire for solitude, the character has a large supporting cast. This includes Banner's ex-wife Betty Ross, his best friend Rick Jones, his cousin She-Hulk, and therapist and ally Doc Samson. In addition, the Hulk alter ego has many key supporting characters, like his co-founders of the superhero team the Avengers, his queen Caiera, fellow warriors Korg and Miek, and sons Skaar and Hiro-Kala. However, his uncontrollable power has brought him into conflict with his fellow heroes and others. Despite this, he tries his best to do what's right while battling villains such as the Leader, the Abomination, the Absorbing Man and more.

Lee stated that the Hulk's creation was inspired by a combination of Frankenstein and Dr. Jekyll and Mr. Hyde. Although the Hulk's coloration has varied throughout the character's publication history, the most usual color is green.

One of the most iconic characters in popular culture, the character has appeared on a variety of merchandise, such as clothing and collectable items, inspired real-world structures (such as theme park attractions), and been referenced in a number of media. Banner and the Hulk have been adapted in live-action, animated, and video game incarnations. The character was first played in live-action by Bill Bixby and Lou Ferrigno in the 1978 television series The Incredible Hulk and its subsequent television films The Incredible Hulk Returns (1988), The Trial of the Incredible Hulk (1989), and The Death of the Incredible Hulk (1990), then by Eric Bana in the film Hulk (2003). In the Marvel Cinematic Universe (MCU), the character was first portrayed by Edward Norton in the film The Incredible Hulk (2008) and then by Mark Ruffalo in The Avengers (2012), Iron Man 3 (2013), Avengers: Age of Ultron (2015), Thor: Ragnarok (2017), Avengers: Infinity War (2018), Captain Marvel (2019), Avengers: Endgame (2019), Shang-Chi and the Legend of the Ten Rings (2021), the television series She-Hulk: Attorney at Law (2022), and the animated series What If...? (2021), where Ruffalo reprised the role.

Marvel Comics is the brand name and primary imprint of Marvel Worldwide Inc., formerly Marvel Publishing, Inc. and Marvel Comics Group, a publisher of American comic books and related media. In 2009, The Walt Disney Company acquired Marvel Entertainment, Marvel Worldwide's parent company.

Marvel was started in 1939 by Martin Goodman as Timely Comics, and by 1951 had generally become known as Atlas Comics. The Marvel era began in 1961, the year that the company launched The Fantastic Four and other superhero titles created by Stan Lee, Jack Kirby, Steve Ditko and many others. The Marvel brand, which had been used over the years, was solidified as the company's primary brand.

Marvel counts among its characters such well-known superheroes as Spider-Man, Iron Man, Captain America, Thor, Hulk, Wolverine, and Captain Marvel, as well as popular superhero teams such as the Avengers, the X-Men, the Fantastic Four, and the Guardians of the Galaxy. Its stable of well-known supervillains includes the likes of Doctor Doom, Magneto,

Ultron, Thanos, Green Goblin, and Kingpin. Most of Marvel's fictional characters operate in a single reality known as the Marvel Universe, with most locations mirroring real-life places; many major characters are based in New York City. Additionally, Marvel has published several licensed properties from other companies. This includes Star Wars comics twice from 1977 to 1986 and again since 2015.