Chevrolet ( SHEV-r-LAY), colloquially referred to as Chevy and formally the Chevrolet Motor Division of General Motors Company, is an American automobile division of the American manufacturer General Motors (GM). Louis Chevrolet and ousted General Motors founder William C. Durant started the company on November 3, 1911 as the Chevrolet Motor Car Company. Durant used the Chevrolet Motor Car Company to acquire a controlling stake in General Motors with a reverse merger occurring on May 2, 1918, and propelled himself back to the GM presidency. After Durant's second ousting in 1919, Alfred Sloan, with his maxim "a car for every purse and purpose", would pick the Chevrolet brand to become the volume leader in the General Motors family, selling mainstream vehicles to compete with Henry Ford's Model T in 1919 and overtaking Ford as the best-selling car in the United States by 1929 with the Chevrolet International.Chevrolet-branded vehicles are sold in most automotive markets worldwide. In Oceania, Chevrolet is represented by Holden Special Vehicles, having returned to the region in 2018 after a 50-year absence with the launching of the Camaro and Silverado pickup truck (HSV was partially and formerly owned by GM subsidiary Holden, which GM retired in 2021). In 2005, Chevrolet was relaunched in Europe, primarily selling vehicles built by GM Daewoo of South Korea with the tagline "Daewoo has grown up enough to become Chevrolet", a move rooted in General Motors' attempt to build a global brand around Chevrolet. With the reintroduction of Chevrolet to Europe, GM intended Chevrolet to be a mainstream value brand, while GM's traditional European standard-bearers, Opel of Germany and Vauxhall of the United Kingdom, would be moved upmarket. However, GM reversed this move in late 2013, announcing that the brand would be withdrawn from Europe from 2016 onward, with the exception of the Camaro and Corvette. Chevrolet vehicles were to continue to be marketed in the CIS states, including Russia. After General Motors fully acquired GM Daewoo in 2011 to create GM Korea, the last usage of the Daewoo automotive brand was discontinued in its native South Korea and succeeded by Chevrolet.
In North America, Chevrolet produces and sells a wide range of vehicles, from subcompact automobiles to medium-duty commercial trucks. Due to the prominence and name recognition of Chevrolet as one of General Motors' global marques, 'Chevrolet', 'Chevy' or 'Chev' is used at times as a synonym for General Motors or its products, one example being the GM LS1 engine, commonly known by the name or a variant thereof of its progenitor, the Chevrolet small-block engine.
General Motors Company (GM) is an American multinational automotive manufacturing corporation headquartered in Detroit, Michigan, United States. The company is the largest automobile manufacturer based in the United States and one of the largest worldwide. It was the largest automaker worldwide for 77 consecutive years, from 1931 when it overtook Ford Motor Company, until 2008, when it was overtaken by Toyota.General Motors is ranked 22nd on the Fortune 500 rankings of the largest United States corporations by total revenue.The company has manufacturing plants in 8 countries. Its four core automobile brands are Chevrolet, Buick, GMC, and Cadillac. It also holds interests in Chinese brands Wuling Motors and Baojun as well as DMAX via joint ventures. BrightDrop is the company's delivery-focused service. GM Defense serves military vehicles. OnStar provides vehicle safety, security and information services. ACDelco is the company's auto parts division. The company provides financing via GM Financial. The company is developing self-driving cars through its majority ownership in Cruise LLC.
GM intends to end production and sales of vehicles using internal combustion engines, including hybrid vehicles and plug-in hybrids, by 2035 as part of its plan to achieve carbon neutrality by 2040. GM offers more flexible-fuel vehicles, which can operate on either E85 ethanol fuel or gasoline, or any blend of both, than any other automaker.The company traces itself to a holding company for Buick established on September 16, 1908, by William C. Durant, the largest seller of horse-drawn vehicles at the time. The current entity was established in 2009 after the General Motors Chapter 11 reorganization.
1918May, 2
General Motors acquires the Chevrolet Motor Company of Delaware.
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Events on 1918
- 3Mar
World War I
Russia signs the Treaty of Brest-Litovsk, agreeing to withdraw from World War I, and conceding German control of the Baltic States, Belarus and Ukraine. It also conceded Turkish control of Ardahan, Kars and Batumi. - 2May
Chevrolet Motor Company
General Motors acquires the Chevrolet Motor Company of Delaware. - 24Jun
Montreal
First airmail service in Canada from Montreal to Toronto. - 4Jul
Nicholas II of Russia
Bolsheviks kill Tsar Nicholas II of Russia and his family (Julian calendar date). - 9Nov
Wilhelm II, German Emperor
Kaiser Wilhelm II of Germany abdicates after the German Revolution, and Germany is proclaimed a Republic.