Louis Rukeyser, American journalist and author (b. 1933)
Louis Richard Rukeyser (January 30, 1933 – May 2, 2006) was an American financial journalist, columnist, and commentator, through print, radio, and television.

He was best known for his role as host of two television series, Wall $treet Week with Louis Rukeyser, and Louis Rukeyser's Wall Street.

He also published two financial newsletters, Louis Rukeyser's Wall Street and Louis Rukeyser's Mutual Funds.

Named by People magazine as the only sex symbol of "the dismal science" of economics, Rukeyser won numerous awards and honors over his lifetime.

Rukeyser was famous for his pun-filled humor, and for trying to get investors to ignore short-term gyrations and think long term. In answering a letter on investing in a hairpiece manufacturer, he quipped that "if your money seems to be hair today and gone tomorrow, we'll try to make it grow back by giving the bald facts on how to get your investments toupée."