Talladega Superspeedway, nicknamed 'Dega, and formerly named Alabama International Motor Speedway (AIMS), is a motorsports complex located north of Talladega, Alabama. It is located on the former Anniston Air Force Base in the small city of Lincoln. A tri-oval, the track was constructed in 1969 by the International Speedway Corporation, a business controlled by the France Family. As of 2021, the track hosts the NASCAR Cup Series, NASCAR Xfinity Series, NASCAR Camping World Truck Series, and ARCA Menards Series. Talladega is the longest NASCAR oval, with a length of 2.66 miles (4.281 km), compared to the Daytona International Speedway, which is 2.5 miles (4.0 km) long. The total peak capacity of Talladega is around 175,000 spectators, with the main grandstand capacity being about 80,000.

Robert Arthur Allison (born December 3, 1937) is a former American professional stock car racing driver and owner. Allison was the founder of the Alabama Gang, a group of drivers based in Hueytown, Alabama, where there were abundant short tracks with high purses. Allison raced competitively in the NASCAR Cup Series from 1961 to 1988, while regularly competing in short track events throughout his career. He also raced in IndyCar, Trans-Am, and Can-Am. Named one of NASCAR's 50 greatest drivers and a member of the NASCAR Hall of Fame, he was the 1983 Winston Cup champion and won the Daytona 500 in 1978, 1982, and 1988.

His brother Donnie Allison was also a prominent driver, as were his two late sons, Clifford and Davey Allison. Bobby and Donnie's televised fistfight with Cale Yarborough at the 1979 Daytona 500 has been credited with exposing NASCAR to a nationwide audience. Allison was unusual for competing successfully with his own, low-budget team for much of his career.