Max Hoffman, Austrian-born car importer and businessman (d. 1981)
Maximilian Edwin Hoffman (12 November 1904 in Vienna, Austria – 9 August 1981), was an Austrian-born, New York-based importer of luxury European automobiles into the United States during the 1950s.

Known equally for his acumen and influence, Hoffman was instrumental in development and refinement of several iconic luxury sports cars, including the Mercedes-Benz 300SL Gullwing, Porsche 356 Speedster, and V-8 powered BMW 507 roadster.

Hoffman's contributions to both automobile development and sports car racing earned him induction into the Automotive Hall of Fame in 2003. Both his home in Rye, New York, and Park Avenue Jaguar showroom in Manhattan were designed by famed architect Frank Lloyd Wright.