"A Time for Choosing", also known as "The Speech", was a speech presented during the 1964 U.S. presidential election campaign by future president Ronald Reagan on behalf of Republican candidate Barry Goldwater. The speech is held in the same regard as William Jennings Bryan's 1896 'Cross of Gold' Speech and Barack Obama's 2004 'Audacity of Hope' speech at the 2004 Democratic National Convention. 'A Time For Choosing' launched Reagan into national prominence in politics.

Ronald Wilson Reagan ( RAY-gən; February 6, 1911 – June 5, 2004) was an American politician who served as the 40th president of the United States from 1981 to 1989. A member of the Republican Party, he previously served as the 33rd governor of California from 1967 to 1975 after a career as a Hollywood actor and union leader.

Reagan was born to a low-income family in Tampico, Illinois. He graduated from Eureka College in 1932 and began to work as a radio sports commentator in Iowa. In 1937, Reagan moved to California, where he found work as an actor and appeared in several major productions. From 1947 to 1952, Reagan served as president of the Screen Actors Guild, during which time he worked to root out alleged communist influence within it. In the 1950s, he moved to a career in television and became a spokesman for General Electric. From 1959 to 1960, he again served as president of the Screen Actors Guild. In 1964, his speech "A Time for Choosing"—a campaign speech on behalf of Republican presidential nominee Barry Goldwater—earned him national attention as a new conservative figure. Building a network of supporters, Reagan was elected as governor of California in 1966. During his governorship, he raised taxes, turned the state budget deficit into a surplus, challenged the protesters at UC Berkeley, and ordered in National Guard troops during a period of protest movements.

In November 1979, Reagan announced his candidacy for the Republican nomination in the 1980 presidential election. He won the nomination and the election, defeating incumbent Democratic president Jimmy Carter. At 69 years, 349 days of age at the time of his first inauguration, Reagan was the oldest person to assume the U.S. presidency. Reagan ran for reelection in the 1984 presidential election, in which he was opposed by the Democratic nominee Walter Mondale, who had previously served as vice president under Carter. Reagan defeated him in an electoral landslide, winning the most electoral votes of any U.S. president: 525 (97.6% of the 538 votes in the Electoral College). It was one of the most lopsided presidential elections in U.S. history.Early in his presidency, Reagan began implementing new political and economic initiatives. His supply-side economics policies—dubbed "Reaganomics"—advocated tax reduction, economic deregulation, and reduction in government spending. In his first term, he survived an assassination attempt, spurred the War on Drugs, invaded Grenada, and fought public-sector labor unions. Over his two terms, the economy saw a reduction of inflation from 12.5% to 4.4% and an average real GDP annual growth of 3.6%. Reagan enacted cuts in domestic discretionary spending, cut taxes, and increased military spending, which contributed to a tripling of the federal debt. Foreign affairs dominated his second term, including the bombing of Libya, the Iran–Iraq War, the Iran–Contra affair, and the ongoing Cold War. In a speech in June 1987 at the Brandenburg Gate, four years after he publicly described the Soviet Union as an "evil empire", Reagan challenged Soviet General Secretary Mikhail Gorbachev to open the Berlin Wall. He transitioned Cold War policy from détente to rollback by escalating an arms race with the USSR while engaging in talks with Gorbachev. The talks culminated in the INF Treaty, which shrank both countries' nuclear arsenals.

When Reagan left office in 1989, he held an approval rating of 68%, matching those of Franklin D. Roosevelt and later Bill Clinton as the highest ratings for departing presidents in the modern era. Although he had planned an active post-presidency, Reagan disclosed in November 1994 that he had been diagnosed with Alzheimer's disease earlier that year. His public appearances became more infrequent as the disease progressed. Reagan died at his home in Los Angeles on June 5, 2004. His tenure constituted a realignment toward conservative policies in the United States, and he is often considered a conservative icon. Evaluations of his presidency among historians and the general public place him among the upper tier of American presidents.