Hiroshi Yamauchi, Japanese businessman (b. 1927)
Hiroshi Yamauchi (山内溥, Yamauchi Hiroshi, 7 November 1927 – 19 September 2013) was a Japanese businessman. He was the third president of Nintendo, joining the company in 1949 until stepping down on 24 May 2002, to be succeeded by Satoru Iwata. During his 53-year tenure, Yamauchi transformed Nintendo from a hanafuda card-making company that had been active solely in Japan into a multibillion-dollar video game publisher and global conglomerate. He is the great-grandson of Fusajirō Yamauchi, Nintendo's first president and founder.

In April 2013, Forbes estimated Yamauchi's net worth at $2.1 billion; he was the 13th richest person in Japan and the 491st richest in the world. In 2008, Yamauchi was Japan's wealthiest person with a fortune at that time estimated at $7.8 billion.

At the time of his death, Yamauchi was the largest shareholder at Nintendo.