Heritage Day is a public holiday in Alberta, Canada, which falls annually on the first Monday of August. Canadians in Alberta habitually benefit from the long weekend by engaging in assorted activities, such as spending time with family and friends, camping, and hiking. On that day, the Fort Calgary museum is an important touristic destination; for it celebrates Heritage Day by conducting sundry activities, most notably, treasure hunts and genealogy presentations.

Moreover, Heritage Day also hosts a prominent event, the Servus Heritage Festival, which is a three-day festival commemorating Alberta’s multicultural heritage. The festival has been witnessing a steady increase in attendance since its outset, with more than 400,000 people attending in 2006.